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Tag: social media marketing


Marketing Channels, Social Media Marketing

How to Be a Better Social Marketer in 2017

June 15, 2017

Via: Social Media Today

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]


Marketing Channels, Social Media Marketing

5 Ways to Increase Engagement on Instagram

June 13, 2017

Via: Convince and Convert

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny […]


Marketing Channels, Web Advertising

If you want to improve your marketing ROI, stop spending on social media

May 24, 2017

Via: Econsultancy blog

My company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing. We did this because our experience with our clients suggested that social media traffic, specifically that […]


Marketing Channels, Social Media Marketing

8 Tips for Conducting an Effective Social Media Audit

May 22, 2017

Via: Social Media Today

Keeping track of your company’s social media accounts isn’t easy, especially if there are more than just a handful. You might have different accounts for different markets (Coca Cola) or for different locations (looking at you, Hilton Hotels), or maybe […]


Marketing Channels, Social Media Marketing

4 Simple Ways to Improve Your Social Media Marketing Strategy

May 18, 2017

Via: Social Media Today

More consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials actually prefer to communicate with businesses via social networks than through other mediums. For this reason alone, building and […]


Marketing Channels, Social Media Marketing

4 Ways to Use Social Media to Streamline Customer Service

May 10, 2017

Via: Social Media Today

Most modern businesses are still missing the mark when it comes to customer service – too many employ old and outdated strategies that are no longer effective in improving the client experience. What some business fail to understand is that many […]


Marketing Channels, Social Media Marketing

5 Steps to Developing a Strong Social Media Strategy

May 8, 2017

Via: Social Media Today

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – […]


Marketing Channels, Social Media Marketing

7 Tips on Using Instagram to Build Brand Awareness and Profits

May 4, 2017

Via: Social Media Today

It’s not just foodies and beautiful hipsters that are active on Instagram today. If you want to social media marketing, you need to consider all the different opportunities you have to interact with your target market, across all platforms. And while Facebook […]


Marketing Channels, Social Media Marketing

8 Time-Saving Tools for Social Media Marketing Teams

May 4, 2017

Via: Social Media Today

Social media has become one of the leading advertising platforms in recent years, and the growth in use as a promotional platform has lead to a spike in tools to help manage it all. Every other week, a new tool seems to […]


Marketing Channels, Social Media Marketing

5 Ways eCommerce Businesses Can Get More Out of Social Media Marketing

April 28, 2017

Via: Social Media Today

Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for eCommerce business owners, they’re tools and channels for driving growth. In eCommerce, it’s becoming increasingly harder to survive without actively […]