Tag: social media marketing

March 17, 2017

It wasn’t long ago that pharma brands tended to avoid social media. The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are […]

March 16, 2017

Periscope has grown tremendously since its inception in March 2015 and has proven to be one of the most effective social media tools online. This live-stream video platform presents huge opportunities for marketers and brands to connect with their audience, […]

March 14, 2017

Businesses are increasingly using social media and digital marketing to connect with potential customers. But with social media becoming more integrated into our everyday lives, using it to retain your existing customers is also an important practice. Engaged and happy customers are great assets – […]

March 10, 2017

Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs […]

December 27, 2016

Marketers are all too aware of the increase in ad blockers’ popularity over the last two years, and many have turned to social media as an alternative channel for getting in front of their target customers. As marketers begin preparing […]

December 5, 2016

Social media is constantly evolving and can be hard to predict what’s coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set […]

December 2, 2016

It may seem unusual for some to talk about social networks like Facebook and Instagram when programmatic advertising is typically associated with demand-side platforms or open exchanges, but the way Adobe looks at programmatic advertising centers around three key attributes – […]

November 11, 2016

It’s a time-worn phrase: “location, location, location.” Yet with the interconnectedness that the internet has brought and the close relationships that can be forged around the globe through social media, it sometimes feels like physical location has become irrelevant. I’m […]

September 15, 2016

What do you use LinkedIn for? If you use it as a way to keep up with old colleagues or an online version of your resume, you’re not using it to its full advantage – after all, that’s what Facebook […]

September 15, 2016

Those who work in social media will be all too aware of how this field is constantly evolving. Such fluidity can be challenging, but it can also create many opportunities for brands that want to grow audiences and build equity. How to recognize […]

September 7, 2016

Financial services marketers sometimes get Facebook right, mostly get it wrong and completely botch it if they’re not on the network at all, says the Northwoods Blog. Facebook is where the prospects are, so that’s where the bankers and others […]

August 24, 2016

Instagram is one of the most popular social media platforms used by small businesses to market their services and products, as well as stay engaged with their followers. Recently, Instagram introduced a new feature called “Stories” which enables users to upload a series […]

August 9, 2016

As a social media and branding coach, I get asked the same question all the time: “How do I even find the right clients?” Unsurprisingly, one of the greatest fears amongst emerging freelancers is a lack of financial stability, paralyzing them […]

July 15, 2016

Have you ever wondered how to find your ideal clients on social media? If you are like most business people or marketers, locating your ideal customers and prospects is often a big challenge – in fact, a key finding in the […]

July 5, 2016

When it comes to your Facebook business Page, both the cover and profile photos you choose are extremely important – having them here is like waving a “we’re open for business” sign. Your cover photo needs to be powerful, appealing, and […]

July 1, 2016

Startups are usually the home of the most innovative outlooks in social media. Any startup with a different approach or technology, like Instagram and Periscope, is often bought up by the larger networks. But others, like Snapchat, choose to go […]

June 30, 2016

Just because social media never sleeps doesn’t mean that social media managers don’t have to. In fact, there are probably some overworked community managers out there now that could use some rest. In order to free up the time to […]

June 29, 2016

Most of us have been guilty of at least one of these Facebook pitfalls at some stage. And while they won’t necessarily make or break your business, making improvements in these key areas can boost overall Facebook Page engagement, maintain […]

June 27, 2016

Forming an effective social media strategy typically starts with keyword research. By using a variety tools and tactics to conduct your keyword research, you can find the most relevant terms and hashtags to use in order to optimize your content and locate relevant exchanges […]

June 27, 2016

Brands use social media in a number of different ways. Most people think of social primarily as a marketing tool, but many brands now use social for recruiting. This is for good reason – social media provides lots of ways to help brands find […]