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A Marketer’s Guide to Facebook Profile Optimization

When it comes to your Facebook business Page, both the cover and profile photos you choose are extremely important – having them here is like waving a “we’re open for business” sign. Your cover photo needs to be powerful, appealing, and relatable. Adding some simple text to a great image can make all the difference.

First impressions are important. When people visit your Facebook Page, they’ll decide within seconds whether to stick around, take the actions you want, or click onto something else.

As a business owner or personal brand, you need to ensure your Page looks professional and polished.

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