Tag: social media marketing

August 28, 2017

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]

June 15, 2017

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]

June 13, 2017

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny […]

May 24, 2017

My company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing. We did this because our experience with our clients suggested that social media traffic, specifically that […]

May 22, 2017

Keeping track of your company’s social media accounts isn’t easy, especially if there are more than just a handful. You might have different accounts for different markets (Coca Cola) or for different locations (looking at you, Hilton Hotels), or maybe […]

May 18, 2017

More consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials actually prefer to communicate with businesses via social networks than through other mediums. For this reason alone, building and […]

May 10, 2017

Most modern businesses are still missing the mark when it comes to customer service – too many employ old and outdated strategies that are no longer effective in improving the client experience. What some business fail to understand is that many […]

May 8, 2017

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – […]

May 4, 2017

Social media has become one of the leading advertising platforms in recent years, and the growth in use as a promotional platform has lead to a spike in tools to help manage it all. Every other week, a new tool seems to […]

May 4, 2017

It’s not just foodies and beautiful hipsters that are active on Instagram today. If you want to social media marketing, you need to consider all the different opportunities you have to interact with your target market, across all platforms. And while Facebook […]

April 28, 2017

Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for eCommerce business owners, they’re tools and channels for driving growth. In eCommerce, it’s becoming increasingly harder to survive without actively […]

April 12, 2017

There are many examples of companies failing to conduct behavioral analysis, but few examples of brands that manage it successfully. Kraft is one of the success stories – in 2016 Kraft faced a branding problem: The company wanted to remove […]

April 12, 2017

To state the obvious, social media influencer marketing is when a business or organization — whether big or small — partners with an influencer (real person who is well known in his or her industry, not another business or organization) […]

April 4, 2017

How do you respond to difficult customers online? If you ignore them, yell at them, or send them elsewhere for other people to deal with, then you’re probably missing out on some huge opportunities. Social media can be a remarkable […]

March 30, 2017

Let’s face it, social media is now a vital piece of your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses should spend time crafting, cultivating, and fine-tuning their messages to […]

March 29, 2017

“If you build it, they will come” is only effective if you build the right thing, in the right place, at the right time. As such, it’s crucial that you construct your social content around the key metrics that align with your marketing objectives. Those key metrics […]

March 28, 2017

Social media programs are consuming a greater share of marketing budgets. How much incremental business will the resources dedicated to social media generate for your company? 70% of CMOs cannot answer this question. Paradoxically, CEOs depend on their marketing teams […]

March 24, 2017

No marketing can be reliably successful without a strategy framework behind it. To succeed in marketing and grow your business, you need to specify your target audience, set goals and timelines, determine the channels you should use to best reach your audience, andfollow inbound […]

March 23, 2017

When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social […]

March 22, 2017

Too often, businesses jump into social media marketing without a social media marketing strategy. If you’re one of those people who thinks a couple of random posts a month is going to help sell your product and build your clientele, […]