As much as paid social media marketing is relatively new, the field continually evolves. Elements change, new systems are developed, and user activity constantly fluctuates. When we are at the beginning of 2025, in terms of digital advertising, we are one step away from new trends that will define
A study by Apply Digital found that 99% of surveyed businesses still use third-party tracking cookies to buy ads online automatically. The concern is that only 30% of senior marketers worry about privacy concerns. Furthermore, 70% support Google's decision to keep cookies for now, even though they
When people think about social listening, they often picture B2C brands tracking hashtags, jumping on trends, or responding to customer complaints in real-time. While this is true, social listening is just as important—if not more so—for B2B companies. In the B2B realm, buying cycles are longer,
B2B digital marketers understand the need to evolve by testing new methods and tools to meet audience demands. With the advent of AI, modern automation capabilities, and ever-stringent data privacy regulations, even more complexity is added to the mix—compelling digital marketers to rethink their
Borrowing tactics from the B2C playbook isn’t new for B2B marketers—it’s becoming the norm. In fact, this approach is gaining so much traction that it’s on its way to becoming essential, not just for consumer-focused companies, but for any business looking to stay competitive. B2B decision-makers
It’s impossible to search the internet for a product or service without being constantly bombarded by ads. It can be overwhelming and intrusive, and yet, customers still prefer their user data being used to generate personalized marketing emails. McKinsey reported that tailored offers and targeted
