Marketing has taken a new turn in recent years, as technology has made things move faster, especially when it comes to providing personalized consumer experiences. The two sectors have joined forces and created a new direction: marketing automation. As we spend more time on our mobile devices, it
As marketing, technology, and public relations continue to evolve and adapt to the new digital revolution, marketers must also prepare and adapt to new challenges that are sure to appear along the way. Marketing professionals and communication specialists are responsible for developing and
As companies continue to develop new promising technologies and deliver them at low costs to end users, it becomes increasingly difficult to keep up with all their effects. Words like “new,” “amazing,” or “incredible” used to be considered powerful tools in marketing, but they might come with new
The breadth and impact of the Internet of Things continue to expand as the technology gains acceptance and functionality, making it a fast growing IT solution in a variety of industries. IoT emerges as a rapidly evolving technology that more and more industries are willing to adopt in order to
The idea of a cryptographically secured chain of blocks that would later become blockchain was originally proposed by a group of researchers in 1991 with the main purpose of applying digital timestamps on documents, stamps that could not be changed later. Meanwhile, the idea has evolved into a
Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek , Influencer marketing is a form of marketing in which focus is placed on influential people rather
