Advertising Technology, Mobile Marketing
February 23, 2024
Via: Martech ZoneThe average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]
January 8, 2019
Via: AberdeenDo you know what you are spending to attract a target account to your website? Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost […]
Advertising Technology, Digital Media & Mobile, Media
July 18, 2018
Via: Media PostEmail is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study by Clutch. […]
Advertising Technology, Digital Media & Mobile, Media
July 16, 2018
Via: Marketing LandImplementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands […]
Advertising Technology, Digital Media & Mobile, Media
July 16, 2018
Via: Marketing LandFacebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]
Advertising Technology, Digital Media & Mobile, Media
July 12, 2018
Via: Media PostOmnicom Group is unveiling today a new people-based precision marketing and insight platform that it has dubbed “Omni.” It’s the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom […]
Advertising Technology, Digital Media & Mobile, Media
July 12, 2018
Via: Media PostHalf of all global media agencies use their own advertising technology to make programmatic media buys which helps to maintain better transparency with clients, among other things. ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found […]
July 11, 2018
Via: Marketing LandIn my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a […]
July 10, 2018
Via: EntrepreneurWith so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their mistakes. Earlier this year, MarTech Today noted […]
Advertising Technology, Digital Media & Mobile, Media
July 9, 2018
Via: Marketing LandI recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your […]
Advertising Technology, Industries, Retail
July 6, 2018
Via: EntrepreneurOver the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]
Advertising & Branding, Advertising Technology
July 5, 2018
Via: AdweekAs music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands need a comprehensive […]
Advertising Technology, Digital Media & Mobile, Media
July 2, 2018
Via: Media PostThe Media Rating Council has released an updated version of the IAB Digital Video Ad Impression Measurement Guidelines, which it authored with the IAB Tech Lab’s Modernizing Measurement Task Force. A draft of the Guidelines was initially circulated late last […]
Advertising & Branding, Advertising Technology
June 29, 2018
Via: AdweekInnovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation. It is both overhyped and often misused. Approaching […]
Advertising Technology, Digital Media & Mobile, Media
June 29, 2018
Via: Media PostAre big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in the media industry. I recently participated in the Interactive Advertising […]
Advertising Technology, Industries, Retail
June 28, 2018
Via: AdweekNo two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]
June 28, 2018
Via: EntrepreneurFrom guerilla marketing tactics to tapping into the world of influencers, it can be hard to stand out from your competitors today. Companies are having to find unique and out-there marketing strategies to get their brand names known. One popular […]
June 27, 2018
Via: Media PostPersonalization has emerged as a top priority in retail. Brands and retailers are investing in data and technology to deliver more tailored experiences across their digital and in-store experiences. By 2022, personalization will push a revenue shift of $800 billion […]
Advertising & Branding, Advertising Technology
June 26, 2018
Via: AdweekCANNES, France—Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle’s frenetic energy to Rob Lowe’s cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable “who’s next” in brand […]
June 21, 2018
Via: Adweek : The PressToday, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about […]