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Category: Advertising Technology


Advertising Technology, Mobile Marketing

Mobile Advertising in 2024: The Essential Guide

February 23, 2024

Via: Martech Zone

The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]


Advertising Technology

Intent Targeted Ads Outperform Paid Search in B2B

January 8, 2019

Via: Aberdeen

Do you know what you are spending to attract a target account to your website? Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost […]


Advertising Technology, Digital Media & Mobile, Media

Digital Doings: Email Ranks Third In Investment, Study Shows

July 18, 2018

Via: Media Post

Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study by Clutch. […]


Advertising Technology, Digital Media & Mobile, Media

Activating B2B influencers across earned, owned, shared & paid media

July 16, 2018

Via: Marketing Land

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands […]


Advertising Technology, Digital Media & Mobile, Media

New features in the Facebook Ads Manager app make building ads on mobile easier

July 16, 2018

Via: Marketing Land

Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]


Advertising Technology, Digital Media & Mobile, Media

Omnicom Unveils People-Based Marketing Platform

July 12, 2018

Via: Media Post

Omnicom Group is unveiling today a new people-based precision marketing and insight platform that it has dubbed “Omni.” It’s the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom […]


Advertising Technology, Digital Media & Mobile, Media

Global Programmatic Media Moves More In-House

July 12, 2018

Via: Media Post

Half of all global media agencies use their own advertising technology to make programmatic media buys which helps to maintain better transparency with clients, among other things. ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found […]


Advertising Technology

Link to my awesome content, please!

July 11, 2018

Via: Marketing Land

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a […]


Advertising Technology

3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

July 10, 2018

Via: Entrepreneur

With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their mistakes. Earlier this year, MarTech Today noted […]


Advertising Technology, Digital Media & Mobile, Media

Be careful what content you cut from your site

July 9, 2018

Via: Marketing Land

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your […]


Advertising Technology, Industries, Retail

Sales Enablement Tools Are the Keys to Making More Money

July 6, 2018

Via: Entrepreneur

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]


Advertising & Branding, Advertising Technology

5 Tips for Integrating Audio Into a Marketing Strategy

July 5, 2018

Via: Adweek

As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands need a comprehensive […]


Advertising Technology, Digital Media & Mobile, Media

MRC Releases Updated IAB Digital Video Ad Guidelines

July 2, 2018

Via: Media Post

The Media Rating Council has released an updated version of the IAB Digital Video Ad Impression Measurement Guidelines, which it authored with the IAB Tech Lab’s Modernizing Measurement Task Force. A draft of the Guidelines was initially circulated late last […]


Advertising & Branding, Advertising Technology

How Brands Can Break Through the Noise and Inspire Organic Innovation

June 29, 2018

Via: Adweek

Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation. It is both overhyped and often misused. Approaching […]


Advertising Technology, Digital Media & Mobile, Media

Direct-Brand Revolution Will Hit Media Industry Hard

June 29, 2018

Via: Media Post

Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in the media industry. I recently participated in the Interactive Advertising […]


Advertising Technology, Industries, Retail

4 Areas That Would Benefit From a Retail-Centric Strategy

June 28, 2018

Via: Adweek

No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]


Advertising Technology

How to Use Experiential Marketing to Make Your Company Memorable

June 28, 2018

Via: Entrepreneur

From guerilla marketing tactics to tapping into the world of influencers, it can be hard to stand out from your competitors today. Companies are having to find unique and out-there marketing strategies to get their brand names known. One popular […]


Advertising Technology

Now It’s Personal: How To Place Consumers At The Heart Of A Strategy

June 27, 2018

Via: Media Post

Personalization has emerged as a top priority in retail. Brands and retailers are investing in data and technology to deliver more tailored experiences across their digital and in-store experiences. By 2022, personalization will push a revenue shift of $800 billion […]


Advertising & Branding, Advertising Technology

KFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting Tradition

June 26, 2018

Via: Adweek

CANNES, France—Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle’s frenetic energy to Rob Lowe’s cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable “who’s next” in brand […]


Advertising Technology

3 Reasons Why Audio Will Conquer Social Media

June 21, 2018

Via: Adweek : The Press

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about […]