Category: Industries

Business and Industrial, Industries

The Top 5 Challenges Facing Today’s B2B Sales Teams (and How to Fix Them With Marketing)

July 18, 2018

Via: Entrepreneur

Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople […]

Industries, Retail

WeWork Opens a Retail Operation, Highlighting Products Made by Its Members

July 13, 2018

Via: Entrepreneur

WeWork, the coworking space company valued at $21 billion, is not content just providing its members with a place to work, live and even work out. It’s now an incubator of and merchant for entrepreneurs with physical products. WeWork recently […]

Advertising Technology, Industries, Retail

Sales Enablement Tools Are the Keys to Making More Money

July 6, 2018

Via: Entrepreneur

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]

Government and Non-profit, Industries

Digital Political Advertising in the Spotlight: Trends to Watch in the 2018 Midterm

July 2, 2018

Via: Media Post

As we approach one of the most hotly contested midterm elections in memory, we already know one winner: digital advertising has clearly emerged as the preferred medium for both candidates and voters. Digital advertising technology has continued to advance almost […]

Advertising Technology, Industries, Retail

4 Areas That Would Benefit From a Retail-Centric Strategy

June 28, 2018

Via: Adweek

No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]

Industries, Retail

Google announces new features for retail advertisers at SMX Advanced

June 18, 2018

Via: Marketing Land

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced in Seattle last week. The announcements include features for local selling, price comparisons […]

Business and Industrial, Digital Media & Mobile, Industries, Media

Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

June 13, 2018

Via: Marketing Land

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]

Business and Industrial, Industries

How Important Is It to Be Featured on a ‘Top’ List for Your Industry?

June 11, 2018

Via: Entrepreneur

Honest question: What’s the business benefit of seeing your name on a list? It’s one that I’ve long asked colleagues of mine in the marketing industry and never seem to get a direct answer besides “it helps establish credibility.” In […]

Industries, Other

Here’s How Much It Costs to Advertise in This Year’s NBA Finals

June 8, 2018

Via: Adweek

If you’re a sports fan, you’re probably aware that Kevin Durant had an extraordinary performance Wednesday night in leading the Golden State Warriors to an impressive victory over the LeBron James-led Cleveland Cavaliers and a 3-0 lead in the 2018 […]

Business and Industrial, Industries

Reimagining Cannes for a transformed industry. And perhaps relocating it

June 7, 2018

Via: Ad Age

The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our […]