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Category: Business and Industrial


Business and Industrial, Industries

The Top 5 Challenges Facing Today’s B2B Sales Teams (and How to Fix Them With Marketing)

July 18, 2018

Via: Entrepreneur

Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople […]


Business and Industrial, Digital Media & Mobile, Industries, Media

Report: Google and Facebook top advertisers’ list of fears that could impact their businesses in 2018

June 13, 2018

Via: Marketing Land

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]


Business and Industrial, Industries

How Important Is It to Be Featured on a ‘Top’ List for Your Industry?

June 11, 2018

Via: Entrepreneur

Honest question: What’s the business benefit of seeing your name on a list? It’s one that I’ve long asked colleagues of mine in the marketing industry and never seem to get a direct answer besides “it helps establish credibility.” In […]


Business and Industrial, Industries

Reimagining Cannes for a transformed industry. And perhaps relocating it

June 7, 2018

Via: Ad Age

The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our […]


Business and Industrial, Industries

5 Questions You Should Ask to Find Out If You Have a Good Business Idea or a Dud

May 29, 2018

Via: Entrepreneur

It’s frustrating to watch: So many innovative individuals and teams come up with new business ideas, yet struggle with how to screen the good ones from the not-so-good ones and articulate their concepts to potential customers, investors or partners. As […]


Business and Industrial, Industries

It’s time for local business to take voice search seriously

May 29, 2018

Via: Marketing Land

At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a brand-new voice assistant, Google Duplex, that introduces a new way to carry out “real-world” tasks over the phone, like booking a hair salon appointment or making reservations at […]


Business and Industrial, Industries

The 3 Dumbest Business Mistakes New Entrepreneurs Make Most Often

May 16, 2018

Via: Entrepreneur

Most new entrepreneurs make terrible, dumb mistakes that crash their businesses before they can even get started. They make these grave mistakes not because they are unintelligent, have low IQs or possess little experience. New entrepreneurs allow these blunders because […]


Business and Industrial, Industries

12 Scalable Businesses to Start in College

May 11, 2018

Via: Entrepreneur

Is there any better time to start a business than as a student? Mark Zuckerberg, Bill Gates, Richard Branson and many other successful entrepreneurs would probably argue not. Students with free time and few responsibilities can take risks that parents […]


Business and Industrial, Industries

Only Spend Money on What Is Essential for Your Business

May 9, 2018

Via: Entrepreneur

In this video from Entrepreneur Network partner Business Rockstars, Carol Koh Evans details her journey to becoming the current CFO and COO of Tradesy, a resale marketplace for luxury design fashion. Evans, who previously worked as banker and, later, within […]


Business and Industrial, Industries

Why It’s Never Too Late to Start a Business

May 1, 2018

Via: Entrepreneur

Years into his career and nearing 40, with a stable family life and established career, Steve Lesnik left his job to start a company. Although KemperLesnik faced challenges such as losing a large client early on, the company has since […]


Business and Industrial, Industries

An Entrepreneur Editor Shares How to Get Press Coverage for Your Business

April 30, 2018

Via: Entrepreneur

Getting press coverage for your business isn’t as hard as it sounds. Just take it from Entrepreneur’s Insights Editor Liz Webber. In this video, Webber answers the burning question: “How do I get news coverage for my business?” For starters, […]


Business and Industrial, Industries

3 Business Tips for Student Entrepreneurs

April 27, 2018

Via: Entrepreneur

Mark Zuckerberg, Michael Dell, Larry Page, Sergey Brin, besides being billionaires do you know what else these superstar entrepreneurs have in common? They all started their businesses in college. The life of a student entrepreneur is tough. How can you […]


Business and Industrial, Industries

How to Hire the Right People for Your First Business

April 26, 2018

Via: Entrepreneur

In this video with Entrepreneur Network parner, Peter Voogd, who interviews Ryan Blair, the CEO of ViSalus, about his advice on when to make make a game-changing move when managing your company. Blair is an advocate for surrounding yourself with […]


Business and Industrial, Industries

Taboola Embeds Newsfeed On Android Phones, Wants To Be ‘Apple News’ Of Native Publishing

April 16, 2018

Via: Media Post

Native advertising and “content discovery” platform Taboola has an ambitious plan to help people discover even more content, specifically “news.” The company, which is best known for enabling brands to scale native advertising across the open Web, has struck a […]


Business and Industrial, Industries

Intel outside: How the chip-maker is pitching itself as ‘not stuck inside a PC’

April 13, 2018

Via: Ad Age

Last year Intel, the PC maker best known to the wider world for its “Intel Inside” tagline, decided to pivot from being a PC-centric company to a data-centric one. It has invested heavily in artificial intelligence, the internet of things, […]


Business and Industrial, Industries

3 Ways Intelligent Automation Can Help Grow Your Business

March 30, 2018

Via: Entrepreneur

You can stop trying to imagine the future of A.I. because, believe it or not, the future is here. While robots aren’t yet walking our dogs or doing our grocery shopping, A.I. certainly is a growing presence in the business world. The […]


Business and Industrial, Industries

That Potential Client Is Judging You So Focus on Making a Good First Impression

February 12, 2018

Via: Entrepreneur

No, thin-slicing isn’t a phrase to describe the way you cut a loaf of bread; it’s a term that denotes what we do upon first meeting people. According to Oregon State University professor Frank Bernieri, people make immediate judgments about […]


Business and Industrial, Digital Media & Mobile, Industries, Media

15 Mistakes Startups Make on Social Media That Yours Can Easily Sidestep

February 8, 2018

Via: Entrepreneur

If you’re a new business owner, you likely know all too well that establishing a strong social media presence is a must. Like any marketing tool, however, social media is useful only when it’s used effectively. Just posting a cute […]


Business and Industrial, Industries

5 Strategies for Getting Press for Your Small Business

September 5, 2017

Via: Entrepreneur

Small business owners have a lot on their plate. Oftentimes they’re doing it all — ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. And with a smaller budget than large corporations, […]


Business and Industrial, Industries

What You’ll Give Up When You Start a Small Business

September 1, 2017

Via: Entrepreneur

“I have never been this tired before,” says one of my colleagues, speaking about the birth of his son. “I never understood what ‘this is hard’ meant before.” Being a father myself, I get what he’s saying. But, you don’t need to […]