Category: Government and Non-profit

July 2, 2018

As we approach one of the most hotly contested midterm elections in memory, we already know one winner: digital advertising has clearly emerged as the preferred medium for both candidates and voters. Digital advertising technology has continued to advance almost […]

April 30, 2018

If the Advertising Research Foundation’s Town Hall on the ad industry’s code of conduct concerning data collection and consumer privacy is any indication, don’t expect a consensus anytime soon. The panel discussion could be summarized as a debate between two […]

February 22, 2018

Facebook, Alphabet Inc.’s Google and other online platforms would face stricter rules for political advertising according to a proposed framework that will be considered by the Federal Election Commission. The proposal, written by Ellen Weintraub, a Democrat and vice chair of the […]

September 13, 2016

The U.S. government’s WIC program (officially known as the Special Supplemental Nutrition Program for Women, Infants, and Children) is one of the government’s most well-known and far-reaching projects, providing more than eight million mothers and children with food and support. […]

August 18, 2016

Often nonprofit marketers look to top commercial companies for best practices in branding. But it’s worth twisting this practice around to see what commercial businesses can learn from organizations who are less concerned with financial gain and are more focused […]

July 8, 2016

Anyone inside or outside Quicken Loans Arena in Cleveland later this month will be able to see all the elephants in the room in more ways than ever before. Just in time for the Republican National Convention on July 18, […]

July 8, 2016

With all the fuss about Donald Trump’s fundraising woes, staff shakeups, and skepticism regarding the seriousness of his presidential quest, it’s worth noting his campaign has been spending money on a variety of typical campaign-related services, from media production and […]

July 8, 2016

One of the most-hyped data innovations of the 2016 election has a prominent critic. Democratic digital ad veteran Andrew Bleeker was skeptical of a new form of voter targeting adopted by the likes of Republican Ted Cruz and former U.N. […]

July 8, 2016

It’s no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water resources, found an interesting way to hack the […]