It’s frustrating to watch: So many innovative individuals and teams come up with new business ideas, yet struggle with how to screen the good ones from the not-so-good ones and articulate their concepts to potential customers, investors or partners. As a consequence, good startup or new product ideas too frequently fail to see the light of day.
For innovators, what’s often missing is simply knowing what questions to ask and how to go about addressing them. That’s why there is tremendous value in taking the time early on to clearly define, screen and communicate a new business concept. I created the “Launch Lens” framework to do just that.
