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Category: Industries


Business and Industrial, Industries

How to Hire the Right People for Your First Business

April 26, 2018

Via: Entrepreneur

In this video with Entrepreneur Network parner, Peter Voogd, who interviews Ryan Blair, the CEO of ViSalus, about his advice on when to make make a game-changing move when managing your company. Blair is an advocate for surrounding yourself with […]


Digital Media & Mobile, Industries, Media, Other

How Social Media Is Being Used to Sell Real Estate

April 20, 2018

Via: Adweek

Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find […]


Industries, Retail

Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused

April 18, 2018

Via: Adweek

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live […]


Business and Industrial, Industries

Taboola Embeds Newsfeed On Android Phones, Wants To Be ‘Apple News’ Of Native Publishing

April 16, 2018

Via: Media Post

Native advertising and “content discovery” platform Taboola has an ambitious plan to help people discover even more content, specifically “news.” The company, which is best known for enabling brands to scale native advertising across the open Web, has struck a […]


Business and Industrial, Industries

Intel outside: How the chip-maker is pitching itself as ‘not stuck inside a PC’

April 13, 2018

Via: Ad Age

Last year Intel, the PC maker best known to the wider world for its “Intel Inside” tagline, decided to pivot from being a PC-centric company to a data-centric one. It has invested heavily in artificial intelligence, the internet of things, […]


Business and Industrial, Industries

3 Ways Intelligent Automation Can Help Grow Your Business

March 30, 2018

Via: Entrepreneur

You can stop trying to imagine the future of A.I. because, believe it or not, the future is here. While robots aren’t yet walking our dogs or doing our grocery shopping, A.I. certainly is a growing presence in the business world. The […]


Industries, Retail

Pinterest expands shopping ads for retailers

March 29, 2018

Via: Ad Age

Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in […]


Industries, Retail

4 ways to get more out of Bing Ads

February 23, 2018

Via: Marketing Land

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market […]


Government and Non-profit, Industries

Facebook, Google Could Face Tighter Rules on Political Ads

February 22, 2018

Via: Ad Age

Facebook, Alphabet Inc.’s Google and other online platforms would face stricter rules for political advertising according to a proposed framework that will be considered by the Federal Election Commission. The proposal, written by Ellen Weintraub, a Democrat and vice chair of the […]


Business and Industrial, Industries

That Potential Client Is Judging You So Focus on Making a Good First Impression

February 12, 2018

Via: Entrepreneur

No, thin-slicing isn’t a phrase to describe the way you cut a loaf of bread; it’s a term that denotes what we do upon first meeting people. According to Oregon State University professor Frank Bernieri, people make immediate judgments about […]


Digital Media & Mobile, Industries, Media, Other, Television

NBC Gains 12% More OOH Viewers From Super Bowl

February 9, 2018

Via: Media Post - Mobile Marketing

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]


Business and Industrial, Digital Media & Mobile, Industries, Media

15 Mistakes Startups Make on Social Media That Yours Can Easily Sidestep

February 8, 2018

Via: Entrepreneur

If you’re a new business owner, you likely know all too well that establishing a strong social media presence is a must. Like any marketing tool, however, social media is useful only when it’s used effectively. Just posting a cute […]


Industries, Other

U.S. Advertising Slips 3% In December, Digital Slows

January 22, 2018

Via: Media Post

U.S advertising dipped 3% in December due to a slowdown in the growth of digital media. The results came from UBS Securities by way of a report from Standard Media Index, which also said that fourth-quarter 2017 was up 1% […]


Business and Industrial, Industries

5 Strategies for Getting Press for Your Small Business

September 5, 2017

Via: Entrepreneur

Small business owners have a lot on their plate. Oftentimes they’re doing it all — ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind. And with a smaller budget than large corporations, […]


Business and Industrial, Industries

What You’ll Give Up When You Start a Small Business

September 1, 2017

Via: Entrepreneur

“I have never been this tired before,” says one of my colleagues, speaking about the birth of his son. “I never understood what ‘this is hard’ meant before.” Being a father myself, I get what he’s saying. But, you don’t need to […]


Industries, Retail

Focus on these 5 areas to deliver big results in e-commerce SEO

September 1, 2017

Via: Marketing Land

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going […]


Industries, Other

Beyond SEO: Managing the management

August 31, 2017

Via: Marketing Land

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the […]


Business and Industrial, Industries

Why Building a Consulting Business Is Harder Than It Initially Seems

August 30, 2017

Via: Entrepreneur

If you’ve experienced difficulty building up a consulting business, you aren’t alone. The number of consultants in the United States has grown every year since 2012, reaching more than 637,000 in 2016. So, it’s unlikely that every one of these people will […]


Business and Industrial, Industries

3 Things Business Owners Need to Know About BI

August 30, 2017

Via: Entrepreneur

Business intelligence, or BI, is changing the way small to mid-size companies are making decisions, and it is creating significant advantages for those that do it well. If you are an entrepreneur, you know how important information is when it pertains to […]


Industries, Other

4 Lesser-Known Customer-Review Platforms You Need to Know About

August 28, 2017

Via: Entrepreneur

Have you ever been offered store credit or coupons to leave a positive Yelp review? You’re not alone. Customer reviews have always been vital to an online reputation. As the internet and ecommerce grow even more, most consumers won’t even […]