Omnicom Group is unveiling today a new people-based precision marketing and insight platform that it has dubbed “Omni.”
It’s the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom by Interpublic, also designed to boost precision marketing capabilities.
Dentsu made a similar move with its acquisition of Merkle and subsequent rollout of its M1 platform, which has personalized data on hundreds of millions of consumers nationwide.
