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Global mobile ad spend to reach $402B in 2024 fueled by social, creators

January 11, 2024’s report removes any lingering doubt that mobile has taken over as the top channel for consumer attention and advertising spending. The $362 billion spent on mobile advertising in 2023 is larger than the economies of several countries, including Colombia, Finland and New Zealand. Consumers in mobile-first markets spent an average of over five hours per day on mobile, a new high, the report outlined.

Driving the return to growth of consumer spend is apps, which outpaced games and saw a 11% YoY boost to $64 billion in 2023. Gaming spending decreased 2% to $107 billion, though downloads remained steady at 88 billion.

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