Data.ai’s report removes any lingering doubt that mobile has taken over as the top channel for consumer attention and advertising spending. The $362 billion spent on mobile advertising in 2023 is larger than the economies of several countries, including Colombia, Finland and New Zealand. Consumers in mobile-first markets spent an average of over five hours per day on mobile, a new high, the report outlined.
Driving the return to growth of consumer spend is apps, which outpaced games and saw a 11% YoY boost to $64 billion in 2023. Gaming spending decreased 2% to $107 billion, though downloads remained steady at 88 billion.
