Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing.
Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers within an account.
On the one hand, I think it reduces friction on campaign setup for the less marketing savvy.
However, as someone who has dedicated their professional career to digital marketing, it can cause frustration. In some cases, the tools and features I had before are slowly disappearing.
