Category: Automation

May 23, 2023

Data remains your business’s most valuable asset. However, it can be difficult to make sense of all the marketing-related analytics tracking at your fingertips. It’s also hard to know where and how to start leveraging your data. When you’re just […]

May 2, 2023

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen […]

April 28, 2023

This will be the year of digital automation for the channel in new lead generation. While on the surface, it seems like we’ve been working toward — and even achieving — digital automation in the channel, there are some missing […]

April 14, 2023

Almost all B2B businesses are using automation tools to drive revenue, according to a study by Insightly. Of almost 200 B2B companies surveyed earlier this year, 87% now have some or all of their customer journeys fully automated, and 50% […]

April 3, 2023

The pressure to build engaged communities across multiple social media platforms has skyrocketed, but many companies haven’t empowered their social media managers with the resources they need to succeed. Here’s what life looks like for today’s typical social media manager: […]

March 29, 2023

Does social media management sometimes feel like 15 jobs rolled into one? We know, the business of social media involves a lot of plate-spinning. There’s strategy development, content creation, data analysis, copywriting, customer service, community engagement, client communications, trend forecasting, […]

March 28, 2023

It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance […]

March 28, 2023

Stereotypes and racial tropes often make their way into ad creative regardless of intent. Around five years ago, Thyme Hill, SVP and CMO of sausage and sides manufacturer Bob Evans Farms, met with an agency that was presenting the talent […]

March 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. […]

February 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding […]

January 9, 2023

1. Social media marketing automation Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more. At […]

January 5, 2023

It’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing data. As marketers struggle to coordinate their marketing strategies across a stack of […]

January 5, 2023

Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion […]

November 10, 2022

Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of managing several campaigns across the […]

October 19, 2022

You know the story, every SEO professional is learning and using the same methods for building their SEO strategy. So, how do you uncover hidden gems that help propel your local brand to the top of search engine results pages […]

September 21, 2022

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]

September 12, 2022

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect […]

August 30, 2022

I recently discovered that 10 pages on our website accounted for over 61.2% of our total clicks reported in Google Search Console (GSC) in the last three months! This is a site with around 300 categories and 20,000 product SKUs. […]

August 10, 2022

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook page, small businesses can now utilize Meta’s Advantage+ advertising technologies. Advantage+, Meta’s most advanced […]

July 25, 2022

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]