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Google Ads scripts usher in a new era with API access

August 9, 2023

Via: Search Engine Land

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For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts.

Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function.

This means advertisers can directly integrate with the myriad capabilities in the Ads API. They are no longer limited to working with ads entities and functions that the scripts team has enabled.

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