Marketing Channels, Social Media Marketing
January 11, 2024
Via: Martech ZoneInstagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and […]
Marketing Channels, Social Media Marketing
January 10, 2024
Via: Search Engine LandTikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential […]
Marketing Channels, Social Media Marketing
January 8, 2024
Via: Search Engine JournalMy framework for every solid social media strategy includes six M-words: mission, message, management, medium, metrics, and monitoring. Every time I need to create a new strategy, I start here. The rest of the book elaborates on these elements, and […]
Marketing Channels, Social Media Marketing
January 4, 2024
Via: Search Engine LandAdvertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for […]
Marketing Channels, Social Media Marketing
January 3, 2024
Via: Search Engine LandFacebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. […]
Marketing Channels, Social Media Marketing
December 21, 2023
Via: Marketing DiveMove over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]
Marketing Channels, Social Media Marketing
December 19, 2023
Via: Marketing DiveWe’ve all seen a flurry of marketing stats about Gen Z, but those haven’t always translated into great insights on how to reach this increasingly important demographic. With that in mind, the team at Wizz – a social communication app […]
Marketing Channels, Social Media Marketing
December 18, 2023
Via: Search Engine Land4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social […]
Marketing Channels, Social Media Marketing
December 15, 2023
Via: CMIAs that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a lot about 2023. It started as disruptive and tough. Many […]
Marketing Channels, Social Media Marketing
December 14, 2023
Via: Search Engine JournalSocial media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, […]
Marketing Channels, Social Media Marketing
December 14, 2023
Via: Search Engine LandInstagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article […]
Marketing Channels, Social Media Marketing
December 12, 2023
Via: Search Engine LandInstagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Over the past several years, […]
Marketing Channels, Social Media Marketing
December 11, 2023
Via: Marketing DiveIn the vast landscape of YouTube, where over 2 billion users engage with diverse content daily, eCommerce brands are discovering a goldmine of opportunities. With a staggering 68 percent of YouTube users citing the platform as a key influencer in […]
Marketing Channels, Social Media Marketing
December 8, 2023
Via: Search Engine LandMeta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the […]
Marketing Channels, Social Media Marketing
November 30, 2023
Via: Martech ZoneFacebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: […]
Marketing Channels, Social Media Marketing
November 9, 2023
Via: EntrepreneurPersonal branding is hot! Everyone wants to build their personal brand and grow their following on social media. But most go about it the wrong way, getting caught up in vanity metrics and quick hits of validation that don’t lead […]
Marketing Channels, Social Media Marketing
November 7, 2023
Via: Marketing DiveThe following is a guest piece by Amy Luca, executive vice president and global head of social media at Media.Monks. Opinions are the author’s own. One single tweet from Kylie Jenner has the potential to sink your stock — even […]
Marketing Channels, Social Media Marketing
November 7, 2023
Via: Search Engine LandWe all know what’s involved in crafting the perfect, most SEO-conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our […]
Marketing Channels, Social Media Marketing
November 6, 2023
Via: Martech ZoneFacebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide […]
Marketing Channels, Social Media Marketing
November 2, 2023
Via: CMIGone are the days when social platforms sent significant traffic to publisher and brand websites. Today, platforms want to keep eyeballs and engagement within their digital walls. Then there are the near-constant changes to algorithms affecting organic reach, lawsuits alleging […]