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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

Instagram: 2023 Statistics and How To Harness This Billion-User Platform for Business Growth

January 11, 2024

Via: Martech Zone

Instagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and […]


Marketing Channels, Social Media Marketing

TikTok is restricting hashtags in Creative Center

January 10, 2024

Via: Search Engine Land

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential […]


Marketing Channels, Social Media Marketing

My 6Ms Of Social Media

January 8, 2024

Via: Search Engine Journal

My framework for every solid social media strategy includes six M-words: mission, message, management, medium, metrics, and monitoring. Every time I need to create a new strategy, I start here. The rest of the book elaborates on these elements, and […]


Marketing Channels, Social Media Marketing

Building a winning Facebook and Instagram strategy for 2024

January 4, 2024

Via: Search Engine Land

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for […]


Marketing Channels, Social Media Marketing

Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads

January 3, 2024

Via: Search Engine Land

Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. […]


Marketing Channels, Social Media Marketing

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

December 21, 2023

Via: Marketing Dive

Move over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]


Marketing Channels, Social Media Marketing

3 ways your brand can build community with Gen Z on social media

December 19, 2023

Via: Marketing Dive

We’ve all seen a flurry of marketing stats about Gen Z, but those haven’t always translated into great insights on how to reach this increasingly important demographic. With that in mind, the team at Wizz – a social communication app […]


Marketing Channels, Social Media Marketing

Top 5 social media platforms you should focus on

December 18, 2023

Via: Search Engine Land

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social […]


Marketing Channels, Social Media Marketing

Marketing in 2024: AI, Brand, and the End of Social Media?

December 15, 2023

Via: CMI

As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck of a year in marketing. We’re not going to miss a lot about 2023. It started as disruptive and tough. Many […]


Marketing Channels, Social Media Marketing

12 Social Media Experts Offer Their Predictions For 2024

December 14, 2023

Via: Search Engine Journal

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, […]


Marketing Channels, Social Media Marketing

Instagram Ad formats: Best practices for effective ad creative

December 14, 2023

Via: Search Engine Land

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article […]


Marketing Channels, Social Media Marketing

How to do Instagram lead generation

December 12, 2023

Via: Search Engine Land

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Over the past several years, […]


Marketing Channels, Social Media Marketing

How multichannel brands can turn views into revenue on YouTube

December 11, 2023

Via: Marketing Dive

In the vast landscape of YouTube, where over 2 billion users engage with diverse content daily, eCommerce brands are discovering a goldmine of opportunities. With a staggering 68 percent of YouTube users citing the platform as a key influencer in […]


Marketing Channels, Social Media Marketing

Threads now has its own version of hashtags

December 8, 2023

Via: Search Engine Land

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the […]


Marketing Channels, Social Media Marketing

How To Increase Your Brand’s Facebook Visibility

November 30, 2023

Via: Martech Zone

Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: […]


Marketing Channels, Social Media Marketing

8 Ways Social Media Use Can Backfire on Your Personal Branding

November 9, 2023

Via: Entrepreneur

Personal branding is hot! Everyone wants to build their personal brand and grow their following on social media. But most go about it the wrong way, getting caught up in vanity metrics and quick hits of validation that don’t lead […]


Marketing Channels, Social Media Marketing

What brands must understand about the weight of social media

November 7, 2023

Via: Marketing Dive

The following is a guest piece by Amy Luca, executive vice president and global head of social media at Media.Monks. Opinions are the author’s own. One single tweet from Kylie Jenner has the potential to sink your stock — even […]


Marketing Channels, Social Media Marketing

How to optimize your content for social: Facebook, Slack and X

November 7, 2023

Via: Search Engine Land

We all know what’s involved in crafting the perfect, most SEO-conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our […]


Marketing Channels, Social Media Marketing

How to Optimize Your Facebook Landing Pages

November 6, 2023

Via: Martech Zone

Facebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide […]


Marketing Channels, Social Media Marketing

Is Social Media Even Worth It Anymore?

November 2, 2023

Via: CMI

Gone are the days when social platforms sent significant traffic to publisher and brand websites. Today, platforms want to keep eyeballs and engagement within their digital walls. Then there are the near-constant changes to algorithms affecting organic reach, lawsuits alleging […]