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Google Analytics 4 launches default Google Ads report

February 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section.

To access this report, you need to link your GA4 profile with your Google Ads account

Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. It helps you figure out what’s working well and what needs improvement, making it easier to optimize your campaign more effectively.

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