Big Data, Platforms & Software
December 13, 2023
Via: Search Engine LandGoogle Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo […]
Big Data, Platforms & Software
December 11, 2023
Via: Search Engine LandGoogle Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating […]
Big Data, Platforms & Software
November 20, 2023
Via: Search Engine JournalGrowing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? […]
Big Data, Platforms & Software
November 13, 2023
Via: Search Engine LandA few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta […]
Big Data, Platforms & Software
October 25, 2023
Via: Search Engine LandGoogle is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it gives you the ability to customize what data you see in the dashboard and also let’s […]
Big Data, Platforms & Software
October 24, 2023
Via: Search Engine LandMarketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents […]
Big Data, Platforms & Software
October 3, 2023
Via: Search Engine LandMicrosoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more […]
Big Data, Platforms & Software
October 2, 2023
Via: Search Engine LandYouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. In addition, YouTube […]
Big Data, Platforms & Software
September 29, 2023
Via: Search Engine LandTikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s […]
Big Data, Platforms & Software
September 26, 2023
Via: Search Engine LandGoogle will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, […]
Big Data, Platforms & Software
September 21, 2023
Via: Search Engine JournalMicrosoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its […]
Big Data, Platforms & Software
September 20, 2023
Via: Martech ZoneHeyGen is an AI video platform at the forefront of the AI-powered text-to-video generative AI revolution, offering a suite of cutting-edge features that are changing the game for content creators, marketers, and communicators alike. In this comprehensive overview, we’ll delve […]
Big Data, Platforms & Software
September 20, 2023
Via: Search Engine LandMicrosoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. The new product offers “a […]
Big Data, Platforms & Software
September 18, 2023
Via: Search Engine JournalGoogle has introduced several new features to AdSense to simplify managing sites connected to the ad network. The updates aim to help publishers quickly verify site ownership and check their ads.txt status. Real-Time Site Ownership Verification AdSense performs real-time verification […]
Big Data, Platforms & Software
September 14, 2023
Via: Search Engine JournalThe Google Tag is a reliable source to measure the entire customer journey. But, most marketers go running for the hills whenever “code” is mentioned. It can be challenging to bridge that gap between the advertiser’s needs and the technical […]
Big Data, Platforms & Software
September 8, 2023
Via: Search Engine LandThreads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available […]
Big Data, Platforms & Software
September 8, 2023
Via: CMIOpenAI doesn’t just want ChatGPT to be the platform on which everybody builds a B2B business. It wants to be a B2B business given last week’s introduction of ChatGPT Enterprise. Unsurprisingly, their announcement says it offers up “enterprise-grade security and […]
Big Data, Platforms & Software
September 6, 2023
Via: Search Engine JournalArtificial intelligence (AI) chatbots have opened up a world of possibilities for people to dabble in projects they might not have tackled due to lack of experience. As someone who uses WordPress but doesn’t have coding experience, I thought it […]
Big Data, Platforms & Software
August 30, 2023
Via: Search Engine LandGoogle Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers […]
Big Data, Platforms & Software
August 18, 2023
Via: Search Engine JournalIf you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up every month, there are more ways than ever to connect […]