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Category: Platforms & Software


Big Data, Platforms & Software

Google Ads rolls out extra help for business operation verification

December 13, 2023

Via: Search Engine Land

Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo […]


Big Data, Platforms & Software

GA4 ramps up Protected Audiences API rollout and adds enhanced conversions

December 11, 2023

Via: Search Engine Land

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating […]


Big Data, Platforms & Software

Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success

November 20, 2023

Via: Search Engine Journal

Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? […]


Big Data, Platforms & Software

Meta Ads for ecommerce: 7 things to test and iterate

November 13, 2023

Via: Search Engine Land

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta […]


Big Data, Platforms & Software

Google Ads testing new overview dashboard for advertisers

October 25, 2023

Via: Search Engine Land

Google is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it gives you the ability to customize what data you see in the dashboard and also let’s […]


Big Data, Platforms & Software

Survey: Marketers reducing ad platform investments

October 24, 2023

Via: Search Engine Land

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents […]


Big Data, Platforms & Software

6 Microsoft Audience Ads product updates

October 3, 2023

Via: Search Engine Land

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more […]


Big Data, Platforms & Software

YouTube rolls out new audience insight tools

October 2, 2023

Via: Search Engine Land

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. In addition, YouTube […]


Big Data, Platforms & Software

TikTok launches AI-powered creative assistant to streamline ad creation process

September 29, 2023

Via: Search Engine Land

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s […]


Big Data, Platforms & Software

Google to block Bard’s shared chats from showing in Google Search

September 26, 2023

Via: Search Engine Land

Google will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, […]


Big Data, Platforms & Software

Microsoft Advertising Introduces 3 New Generative AI Solutions

September 21, 2023

Via: Search Engine Journal

Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its […]


Big Data, Platforms & Software

HeyGen: Revolutionizing Video Creation with AI

September 20, 2023

Via: Martech Zone

HeyGen is an AI video platform at the forefront of the AI-powered text-to-video generative AI revolution, offering a suite of cutting-edge features that are changing the game for content creators, marketers, and communicators alike. In this comprehensive overview, we’ll delve […]


Big Data, Platforms & Software

Microsoft Advertising launches new video ad product

September 20, 2023

Via: Search Engine Land

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. The new product offers “a […]


Big Data, Platforms & Software

Google Streamlines AdSense Site Management With New Tools

September 18, 2023

Via: Search Engine Journal

Google has introduced several new features to AdSense to simplify managing sites connected to the ad network. The updates aim to help publishers quickly verify site ownership and check their ads.txt status. Real-Time Site Ownership Verification AdSense performs real-time verification […]


Big Data, Platforms & Software

How To Install The Google Tag For Conversion Tracking

September 14, 2023

Via: Search Engine Journal

The Google Tag is a reliable source to measure the entire customer journey. But, most marketers go running for the hills whenever “code” is mentioned. It can be challenging to bridge that gap between the advertiser’s needs and the technical […]


Big Data, Platforms & Software

Threads users can now search for posts

September 8, 2023

Via: Search Engine Land

Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available […]


Big Data, Platforms & Software

What To Know About ChatGPT Enterprise

September 8, 2023

Via: CMI

OpenAI doesn’t just want ChatGPT to be the platform on which everybody builds a B2B business. It wants to be a B2B business given last week’s introduction of ChatGPT Enterprise. Unsurprisingly, their announcement says it offers up “enterprise-grade security and […]


Big Data, Platforms & Software

Creating A Simple WordPress Plugin With 6 AI Chatbots

September 6, 2023

Via: Search Engine Journal

Artificial intelligence (AI) chatbots have opened up a world of possibilities for people to dabble in projects they might not have tackled due to lack of experience. As someone who uses WordPress but doesn’t have coding experience, I thought it […]


Big Data, Platforms & Software

5 hidden areas of Google Ads you probably didn’t know about

August 30, 2023

Via: Search Engine Land

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. Over the past few years, there has been a conscious effort to consolidate campaign settings and simplify the available levers […]


Big Data, Platforms & Software

Social Media Image Size Guide For All Platforms In 2023

August 18, 2023

Via: Search Engine Journal

If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up every month, there are more ways than ever to connect […]