March 31, 2023
Via: CMIYou know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation? “I know why we have reservations,” the car rental worker replies after Jerry […]
March 22, 2023
Via: MediaPostBrands are robustly trying to balance data use and privacy, but most fear it will be tougher this year, according to a study by Gartner, Inc. Of the marketers polled, 60% believe collecting first-party data with an appropriate balance of […]
March 17, 2023
Via: MediaPostEmail is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front in collaboration with ignite80. Psychological needs? Put another way, […]
March 16, 2023
Via: MediaPostConsumers are more worried about privacy than they were this time last year, judging by State of Social Conversational Commerce 2023, a study by Spectrm. Of those polled, 54% are more concerned than before, while 28% say there has been […]
February 9, 2023
Via: AdExchangerThat’s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday. Platforms may […]
February 9, 2023
Via: MediaPostSince 2018, at least six states have passed privacy laws that require companies to obtain consumers’ consent to collect and harness data for ad purposes. But those laws don’t go nearly far enough to actually protect privacy. At least that’s […]
February 1, 2023
Via: CMOBigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year. […]
January 4, 2023
Via: AdExchangerThere’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, […]
December 16, 2022
Via: MediaPostThere are a few dismaying facts in a new report from Coresight Research: Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing, sponsored by Persado. For one, the US personal savings rate dropped to 2.3% in October […]
August 24, 2022
Via: Business of AppsOnly half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy. That’s the finding of a survey of over 1,000 consumers and around […]
August 23, 2022
Via: EntrepreneurEvery business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]
August 3, 2022
Via: Business of AppsPinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 […]
July 28, 2022
Via: CMOWhile many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a […]
July 26, 2022
Via: Search Engine JournalLoad up your saddest playlist, because we’re talking about clients leaving you. Clients will move on. It’s an inevitable part of doing business. But, if you can analyze why they leave and catch the signs early, you can reduce your agency’s […]
July 11, 2022
Via: Search Engine JournalIn 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, […]
July 1, 2022
Via: Convince and ConvertOrganizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever […]
June 28, 2022
Via: Search Engine LandChange is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC […]
June 14, 2022
Via: Martech ZoneMarketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. […]
May 31, 2022
Via: Martech ZoneWith Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse […]
May 20, 2022
Via: CMOMore than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found. According to the fifth edition of the Salesforce State of the Connected Customer Report, produced […]