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Category: Customer Data


Big Data, Customer Data

With First-Party Data, the Experience Is the Most Important Part

March 31, 2023

Via: CMI

You know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation? “I know why we have reservations,” the car rental worker replies after Jerry […]


Big Data, Customer Data

Data Gathering And Privacy Will Become More Challenging In 2023: Gartner

March 22, 2023

Via: MediaPost

Brands are robustly trying to balance data use and privacy, but most fear it will be tougher this year, according to a study by Gartner, Inc. Of the marketers polled, 60% believe collecting first-party data with an appropriate balance of […]


Big Data, Customer Data

Customer Chemistry: How To Build Rapport With B2B Clients

March 17, 2023

Via: MediaPost

Email is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front in collaboration with ignite80. Psychological needs? Put another way, […]


Big Data, Customer Data

Messaging Trumps Privacy: Most Consumers Have Interacted Directly With A Brand

March 16, 2023

Via: MediaPost

Consumers are more worried about privacy than they were this time last year, judging by State of Social Conversational Commerce 2023, a study by Spectrm. Of those polled, 54% are more concerned than before, while 28% say there has been […]


Big Data, Customer Data

Privacy Protection Is About More Than Just Getting Permission

February 9, 2023

Via: AdExchanger

That’s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday. Platforms may […]


Big Data, Customer Data

Survey Finds Many Americans Don’t Understand Online Data Collection

February 9, 2023

Via: MediaPost

Since 2018, at least six states have passed privacy laws that require companies to obtain consumers’ consent to collect and harness data for ad purposes. But those laws don’t go nearly far enough to actually protect privacy. At least that’s […]


Big Data, Customer Data

Data privacy lessons marketers must take heed of in 2023

February 1, 2023

Via: CMO

Bigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year. […]


Big Data, Customer Data

3 Ways Advertisers Can Effectively Gather More First-Party Data

January 4, 2023

Via: AdExchanger

There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, […]


Big Data, Customer Data

Online Rendezvous: How First-Party Data Drives Personalized Engagement

December 16, 2022

Via: MediaPost

There are a few dismaying facts in a new report from Coresight Research: Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing, sponsored by Persado. For one, the US personal savings rate dropped to 2.3% in October […]


Big Data, Customer Data

Mobile and web users more vigilant about data safety

August 24, 2022

Via: Business of Apps

Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy. That’s the finding of a survey of over 1,000 consumers and around […]


Big Data, Customer Data

How Buyer Personas Can Transform Your Marketing and Get Results

August 23, 2022

Via: Entrepreneur

Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]


Big Data, Customer Data

Pinterest monthly active users stagnate while revenues continue to climb

August 3, 2022

Via: Business of Apps

Pinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 […]


Big Data, Customer Data

How this startup locked in loyal customers

July 28, 2022

Via: CMO

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a […]


Big Data, Customer Data

Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency

July 26, 2022

Via: Search Engine Journal

Load up your saddest playlist, because we’re talking about clients leaving you. Clients will move on. It’s an inevitable part of doing business. But, if you can analyze why they leave and catch the signs early, you can reduce your agency’s […]


Big Data, Customer Data

How to tell a story with data and elevate your client reporting

July 11, 2022

Via: Search Engine Journal

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, […]


Big Data, Customer Data

How to Include Your Customer Support Team into Your Marketing Strategy

July 1, 2022

Via: Convince and Convert

Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever […]


Big Data, Customer Data

How to build a framework for PPC measurement in 2023

June 28, 2022

Via: Search Engine Land

Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC […]


Big Data, Customer Data

Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions

June 14, 2022

Via: Martech Zone

Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. […]


Big Data, Customer Data

New Approaches to Digital Advertising After Third-Party Cookies Are No More

May 31, 2022

Via: Martech Zone

With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse […]


Big Data, Customer Data

Report: What’s causing customers to switch vs stay loyal

May 20, 2022

Via: CMO

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found. According to the fifth edition of the Salesforce State of the Connected Customer Report, produced […]