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Category: Customer Data


Big Data, Customer Data

A successful loyalty scheme must offer more than pricing discounts

August 21, 2018

Via: Econsultancy blog

Do retailers know what amazing loyalty programs look like? In reality, by its true definition, there are few loyalty programs that work for the customer. This is the crux and the reason loyalty program failure is common. But there are […]


Big Data, Customer Data, Marketing Technologies, Other technologies

How to Use Advertising as a Lead Generation Tool

August 14, 2018

Via: Duct Tape Marketing

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used […]


Big Data, Customer Data

Big Data: What It Is and How to Analyze It

August 10, 2018

Via: Target Marketing

What really is big data? Big data encompasses extremely large datasets that can be analyzed to reveal more in-depth insights, patterns, trends and even help predict future outcomes. But what actually makes up these “extremely large datasets” can be much […]


Big Data, Customer Data

11 Ways Customer Data Can Supercharge Q4 Retail

August 2, 2018

Via: Target Marketing

Retailers already have access to all of the customer data they need to attract — and retain and build — loyal customers. It’s just a matter of knowing how to use it. Pro tip for telling the difference between retail […]


Big Data, Customer Data, News

How marketers are navigating GDPR compliance creatively

August 1, 2018

Via: Econsultancy blog

The regulations are putting consumers back in the driving seat by giving them control over their data, and the marketing communications they receive as a result of sharing that data. Interestingly, GDPR has led to a cultural split in businesses. […]


Big Data, Content Marketing, Customer Data, Marketing Technologies

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

July 30, 2018

Via: The Content Strategist

In content marketing, anniversaries are precious. Initiatives can be short-lived, subject to the predations of budget czars and the shifting sands of strategy. I don’t want to jinx anything, but I’ve had the pleasure of leading an exciting content initiative […]


Big Data, Customer Data

The digital customer experience must be holistic & data-led without compromising privacy

July 24, 2018

Via: Econsultancy blog

Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels. To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association […]


Big Data, Customer Data

B2B Data Marketing Success Starts and Never Ends With Data

July 23, 2018

Via: Target Marketing

Two new studies on B2B data and marketing highlight both challenges and opportunities in putting the workhorse of modern-day marketing — data — to profitable use. They are worth reading. eMarketer’s B2B analyst Jillian Ryan is lead author on “B2B […]


Big Data, Customer Data

Marketing Success Metrics: Response or Dollars?

July 19, 2018

Via: Target Marketing

It’s tempting to ask about whether marketing success metrics should be response rates or money. But you don’t need to ask marketers what they want. Basically, they want everything. They want big spenders who also visit frequently, purchasing flagship products […]


Big Data, Customer Data

12 stats that prove why personalisation is so important

July 18, 2018

Via: Econsultancy blog

A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result. So, why should marketers strive to go beyond the basics? Here’s a round-up […]