Tag: content marketing

Marketing Technologies, Other Technologies

Aligning sales and marketing in the manufacturing sector

October 9, 2020

Via: Marketing Land

With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment — around that technology and data — had […]

Marketing Technologies, Mobile Marketing

Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

October 5, 2020

Via: Marketing Dive

Facebook opening shopping capabilities on Reels and IGTV is unsurprising given how central e-commerce has become to Instagram’s growth strategy. The timing is still interesting, suggesting Facebook is looking to carve out a bigger piece of an online holiday market […]

Content Marketing, Marketing Technologies

The growing importance of content analytics

October 1, 2020

Via: Marketing Land

Content is the main currency for marketers, no matter what their industry, but the overabundance of content available to consumers has left many marketers with the question: How do I analyze the performance of my content? The question is valid […]


Oreo celebrates human connections made during lockdown in new ad

September 30, 2020

Via: Marketing Dive

Oreo’s playful campaign looks to celebrate human connections forged during pandemic lockdown, turning themes from telecom advertising about connectivity into forming more human bonds with others. Along with much of Europe, the U.K. lifted lockdown restrictions this summer, although the […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

TikTok avoids US ban on new downloads in last-minute ruling

September 28, 2020

Via: Marketing Dive

Marketers that are either running campaigns on TikTok or may be planning to do so continue to face uncertainty about the app’s future in the U.S. While TikTok has scored a short-term victory to keep its app running in U.S. […]

Marketing Channels, Social Media Marketing

Environment — and brands’ approach to it — matters more than ever to consumers, study finds

September 24, 2020

Via: Marketing Dive

Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past […]

Marketing Channels, Social Media Marketing

Consumers and marketers at odds over ad preferences, Kantar study finds

September 23, 2020

Via: Marketing Dive

Kantar’s research suggests marketers may be over reliant on digital channels for ads, as consumers tend to prefer offline channels overall because these are perceived to be better quality, more trustworthy, less intrusive and not overly targeted, per the report. […]

Marketing Channels, Social Media Marketing

How Oracle’s TikTok deal could shake up social media

September 15, 2020

Via: Marketing Dive

With skepticism swirling around Oracle’s agreement to become the “trusted technology partner” of TikTok in the U.S., marketers will be closely watching to see if the enterprise tech firm’s new role signals a death knell for the app that has […]

Automation, Marketing Technologies

The Human Touch: Evolving the AI-Driven Customer Experience

September 14, 2020

Via: Target Marketing

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]

Content Marketing, Marketing Technologies

Workload up for 82% of in-house creative teams, driven by demand for digital content

September 4, 2020

Via: Marketing Dive

The latest report from the WFA and The Observatory International offers another sign that marketers — at least at large, global companies — are accelerating the in-housing of key functions during the pandemic. For their research, the groups polled 53 […]