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Tag: content marketing


Marketing Channels, Social Media Marketing

Instagram expands Creator Marketplace to help brands find creators for ads

February 22, 2024

Via: Search Engine Land

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]


Marketing Channels, Social Media Marketing

Instagram pilots background editing tool and in-stream ordering

February 21, 2024

Via: Search Engine Land

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]


Content & SEO, Marketing Channels

9 SEO Tips to Help You Rank No. 1 on Google in 2024

February 16, 2024

Via: Entrepreneur

Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential […]


Marketing Channels, Web Advertising

Prioritize DEI and Crush Your ROI Goals — How Inclusive and Authentic Marketing Drive Business Growth

February 16, 2024

Via: Entrepreneur

The evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first […]


Marketing Channels, Web Advertising

How to Align Your PR and Marketing Strategies to Get More Out of Both

February 16, 2024

Via: Entrepreneur

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]


Marketing Channels, Social Media Marketing

Meta advertisers can avoid 30% Apple service charge for boosted posts

February 15, 2024

Via: Search Engine Land

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to […]


News

5+ Real Ways AI Can Benefit Your Content and Marketing Today

February 14, 2024

Via: CMI

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]


News

6 reasons why influencer marketing will never be the same

February 12, 2024

Via: Marketing Dive

With a new emphasis on authenticity stemming from the advent of artificial intelligence and deep fake technology (thank you Taylor Swift!), 2024 might be the year that Influencer Marketing is forced to change shape, evolving from a “show metrics” tactic […]


Marketing Channels, Social Media Marketing

Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

February 9, 2024

Via: Search Engine Land

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to […]


News

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

February 8, 2024

Via: Search Engine Land

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that […]


Content & SEO, Marketing Channels

How SEO grows brands: The science behind the service

February 8, 2024

Via: Search Engine Land

There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how SEO supports brand growth, sales, […]


News

3 Marketing Secrets to Maximize Revenue in the Month of Love

February 8, 2024

Via: Entrepreneur

It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]


Content & SEO, Marketing Channels

How Does AI Writing Impact Your SEO? Here’s What You Need to Know.

February 8, 2024

Via: Entrepreneur

If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a […]


News

YouTube Launches New RSS Feed Integration For Podcasters

February 7, 2024

Via: Search Engine Journal

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual […]


Marketing Channels, Social Media Marketing

LinkedIn Rolls Out New AI Features To Make Networking Easier

February 6, 2024

Via: Search Engine Journal

LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to expand their networks. The new features use AI to streamline […]


Marketing Channels, Social Media Marketing

Social Media Should Not Fall Under “Other Duties As Assigned”

February 5, 2024

Via: Search Engine Journal

The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad […]


Email Marketing, Marketing Channels

Email Safe Fonts and HTML Email Font Best Practices

February 2, 2024

Via: Martech Zone

You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out […]


Content & SEO, Marketing Channels

Generative AI to create content: To use or not to use it?

February 2, 2024

Via: Search Engine Land

Did you know that 65.8% of people think AI content is equal to or better than human writing? This is incredible, at least to me. With so much AI-generated content generated in the last year, it has become harder to […]


Marketing Channels, Social Media Marketing

LinkedIn launches Website Actions to simplify action tracking

February 1, 2024

Via: Search Engine Land

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking […]


Marketing Channels, Social Media Marketing

Dealing with Social Media Trolls: Community Management Best Practices

February 1, 2024

Via: Convince and Convert

Dealing with social media trolls? Wondering what to do when the comments on your brand posts get hijacked or spiral out of control? Update your Social Media Community Management Guardrails! While having a guidelines document is essential when it comes […]