Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers?
Well, those days are over.
Today, social media is a necessary requirement for any business.
Your social profiles are often the first touchpoint customers have with your organization – and as such, social media is a potent branding tool that affects brand perception, sentiment, authority, and trust.