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Category: Other technologies


Marketing Technologies, Other technologies

Create Direct Mail Pieces Your Customers Sell For You

July 12, 2018

Via: Target Marketing

Is it really possible to create direct mail pieces that get your customers to sell for you? Yes, it is. This is not easy and must have careful planning, but you can drive customers to sell for you through your […]


Marketing Technologies, Other technologies

Six tips for influencer marketing success

July 12, 2018

Via: Econsultancy blog

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure […]


Automation, Marketing Technologies, Other technologies

5 Ways AI Can Solve a Brand’s Marketing Problems

July 6, 2018

Via: Adweek

Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the center of this change, and several existing applications promise to irrevocably […]


Marketing Technologies, News, Other technologies

Influencer marketing agency Pulse says “regulation needs to happen”

July 5, 2018

Via: Econsultancy blog

Authenticity is a key component of influencer marketing. Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely […]


Marketing Technologies, News, Other technologies

5 Ways Direct Mail Can Give You a Marketing Advantage

June 28, 2018

Via: Target Marketing

Direct mail has consistently performed well for many years, providing the results marketers need. However, not all direct mail is the same. There are things you can do to gain an advantage over your competitors. Are your results as good […]


Marketing Technologies, Other technologies

How to boost organic search traffic for large ecommerce sites (seven strategies & tactics)

June 26, 2018

Via: Econsultancy blog

Thankfully, a few core fixes can have a big impact on your search traffic without needing to earn new links or invest in paid ads. Before you start investing too much of your budget in content, link building, and paid […]


Marketing Technologies, Mobile Marketing, Other technologies

Five brands infusing AR with experiential marketing

June 26, 2018

Via: Econsultancy blog

We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations. Now, many are incorporating another big trend into the mix – augmented reality. By blending digital elements with real world events, AR further […]


Marketing Technologies, Other technologies

Digital media companies chasing TV hope for carriage fees, but it’s no guarantee

June 22, 2018

Via: Digiday

Digital media companies are distributing their content on streaming TV companies such as YouTube TV and Sling TV with the hope of getting subscription revenue down the road. But in doing so, they’re making two risky bets: that these new […]


Marketing Technologies, Other technologies

7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement

June 21, 2018

Via: Adweek

Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer marketing, why would a service that […]


Marketing Technologies, Other technologies

The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

June 19, 2018

Via: Adweek

More than 80 percent of media agency members are concerned about their ad dollars being properly invested, according to a recent study by Videa, an online marketplace for automated TV advertising. Videa, which is owned by Cox Media Group, reached […]