Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail:
Mobile In-Store Research
- Showrooming: customers visit physical stores to see products in person and then use their smartphones to find better deals online. Retailers have had to adapt their pricing strategies to combat showrooming.
Smartphones usage in-store os impacting more than just product research, they driving consumer retention, acquisition, average order value (AOV), and enabling a better in-store experience altogether: