Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities.
The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests.
It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, reports the Financial Times.
