Video has been one of the breakout trends in app and mobile marketing over the last few years. But how has the economic downturn affected marketers’ priorities and which types of video do marketers prefer? A survey of over 500 professionals and consumers conducted by video production experts Wyzowl finds out.
Everyone’s using video for marketing
A whopping 91% of businesses use video as a marketing tool in 2023, up from 61% in 2016. The app and mobile ad format is now one of the most popular formats with 96% of businesses considering it an important feature of their marketing strategy.
