While the economic effects of the Covid pandemic and the war in Ukraine are taking a toll on ad budgets worldwide, the gaming app economy has been remarkably resistant. Developers and game marketers invested nearly $27 billion in ad spending in 2022, according to the latest State of Gaming App Marketing for 2023 report from AppsFlyer.
Android up, iOS down
During Covid, game developers and marketers were on a high. During the second half of 2022, interest in gaming waned somewhat as users returned to their normal lives.
