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Ad-mirable growth: mobile ad revenue jumps 14% to $336 billion

Mobile advertising grew 14% year-on-year in 2022 to a whopping $336 billion. That’s according to’s State of App Revenue report, a comprehensive study of the mobile ad industry. It finds that despite formidable obstacles such as the far-reaching effects of the GDPR in Europe and Apple’s App Tracking Transparency, the domain of mobile advertising triumphed in 2022.

67% of app economy attributed to advertising estimates that the value of the app economy is now $500 billion highlighting the industry’s huge scale and significance. There’s little surprise that advertising and in-app purchases are two core pillars of the mobile industry.

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