With the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorter counterparts. Mobile user acquisition managers seem to be focusing on videos between 30 to 60 seconds in length for better performance gains.
Longer is better for video ads
Although attention spans may be short, slightly longer mobile video ads are proving effective in capturing user attention. Brands saw 50% higher conversions with longer videos than shorter ones. In part that’s due to longer video being able to more successfully tell stories.
