The metaverse has become one of the most talked-about innovations since Mark Zuckerberg bet Facebook’s future on it. He went so far as to rename his company, Meta. The metaverse is the next iteration of the evolution of the internet. It’s a place where your brand needs to have a strong presence.
The metaverse is embodied internet
Neal Stephenson first came up with the term metaverse in his 1992 book, Snow Crash. However, perhaps the first major chief executive officer (CEO) to discuss the metaverse was Microsoft CEO Satya Nadella. Nadella described Azure’s offerings as a metaverse during his keynote address at Microsoft’s Build developer conference, saying: