In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of keywords in domain names on search engine rankings.
The Keyword Controversy
The discussion was initiated with Mueller asking, “Moving on to domain names, should I put keywords in my domain name, or should I pick a brand?” Illyes responded with a chuckle, indicating that the answer wasn’t simple.
