It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements.
However, without design, it is highly doubtful that leading brands would have the power they currently wield among consumers. The same is true when you change the equation. Left without other critical elements of branding, design alone would struggle to fill a vacuum. Together, design and branding are powerful allies that can help brands soar above their competition.
