Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce myself to my audience, and I want to make sure that the right message is being sent.
But “the right message” is really just one aspect of what a great logo should communicate.
Whether we’re aware of it or not, our logos are saying far more than just the name of our company. And it’s vital to understand not only what our logos are telling our viewers, but how they’re saying it.
