Content & SEO, Marketing Channels
May 19, 2021
Via: Search Engine JournalWhether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity. Good websites consider the visitor first, provide a […]
May 14, 2021
Via: EntrepreneurOften when we talk about trust, it’s in the context of something that’s been lost — and the massive costs involved. In 2018, Accenture did a survey of 7,000 companies and found that more than half of them had experienced […]
Marketing Technologies, Mobile Marketing
April 6, 2021
Via: EntrepreneurMany social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with […]
January 14, 2021
Via: Natalie DunnTo say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]
Marketing Channels, Social Media Marketing
June 9, 2020
Via: Convince and ConvertFor non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust […]
May 5, 2020
Via: Digital Marketing MagazineWhen it comes to data, comparing apples and oranges is no good. An effective, customer-centric marketing strategy – not to mention critical decision-making functions – hinges on consistent, statistically comparable data. Heterogeneous data or data dispersed among several silos makes […]
Marketing Technologies, Other Technologies
March 16, 2020
Via: Target MarketingYou know the more reps you do in the gym, the stronger you get. Well, reps can make your B2B copy stronger, too. Only the kind of rep we use in marketing is REP, which stands for rational, emotional, and […]
February 7, 2020
Via: Marketing DiveAs the use of AI expands into a growing array of marketing functions, Bynder’s study suggests marketers are concerned with how the technology will impact creativity and branding. Brand building is a top priority for marketers in 2020 following a […]
Marketing Technologies, Other Technologies
December 3, 2019
Via: Target MarketingReaders will no doubt share my sense of deja vu at the overuse of numbers to catch our attention — 5 Essential Steps: 16 Mandatory Rules; 4 Impossible Challenges; Etc. signposting articles, inviting our interest so we’ll read on. It’s […]
Content & SEO, Marketing Technologies
November 27, 2019
Via: Target MarketingLast time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing. This month, let’s look at a checklist of what your […]
October 29, 2019
Via: AdweekHearst Magazines is shopping around more 80 experiences to advertisers as it heads into 2020 and its brands continue to try to get into additional areas of revenue streams, like more video series, events and new award franchises. At a […]
Marketing Technologies, Other Technologies
August 28, 2019
Via: Target MarketingAs a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and […]
Marketing Technologies, Other Technologies
April 3, 2019
Via: Target MarketingMy headline isn’t going to win any friends across the aisle in the land of sales teams, and I’ll admit there’s a bit of attention-seeking there. But, even though I won’t suggest that sales is by definition easier than marketing, […]
October 29, 2018
Via: AdweekFor over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world. According to one industry expert, […]
August 20, 2018
Via: Target MarketingI’m judging marketing awards during the dog days of August, with steaming heat in New York City. There’s no better time than now to gather 100 or more data-driven marketing storytellers, strategists and creatives to judge this year’s Data and […]
July 11, 2018
Via: Marketing LandIn my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a […]
Advertising Technology, Industries, Retail
June 28, 2018
Via: AdweekNo two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]
Advertising & Branding, Digital Media & Mobile, Media
June 27, 2018
Via: AdweekGoogle is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and next month, the company plans to introduce three new brands for […]
Advertising & Branding, Advertising Technology
June 26, 2018
Via: AdweekCANNES, France—Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle’s frenetic energy to Rob Lowe’s cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable “who’s next” in brand […]
June 26, 2018
Via: Media PostSpotify named Dawn Ostroff chief content officer Tuesday, signaling an intent to make a major push into original content. According to the company, Ostroff “will lead all aspects of Spotify’s content partnerships across music, audio and video” and will be […]