If your logo didn’t appear with your content, could your audience identify it as coming from your brand? Would someone viewing your content on multiple channels know it all came from the same brand?
If you’re not careful, you can end up with a random assortment of voices and tones in the content produced across your marketing ecosystem. The content won’t provide a consistent picture of your brand or even the same use of language.
This inconsistent brand experience is more common as an organization grows and often exacerbated as external entities such as freelancers and agencies get thrown into the brand’s content creation mix.
