Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business.
Here’s how return on investment and brand identity meet, once you know how to get the most value from your efforts.
Defining your identity
Your brand identity includes all of your visuals and relates to your larger personality, which should inform the design.