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5 Things You Need to Build a Powerful Brand in 2022

Given the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project.

Branding is literally what gives you a name or a label, what characterizes you or your project and separates it from others, and what makes you stand out. That’s why any marketer will value branding enormously, because it matters what words and messages you use to describe what you’re trying to sell.

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