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What is Humanized Marketing and How Does It Affect Your Business?

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for new ways to nurture relationships and create continued trust in what they offer.

One way businesses can stand out from the competition is by shifting their marketing mindset from personalized marketing (company-first) to humanized marketing (consumer-first).

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