Tag: social media

Big Data, Customer Data, Marketing Channels, Social Media Marketing

How Retailers are Missing the Mark with Shoppers

July 10, 2018

Via: Chief Marketer

Consumers are continuously changing the way they shop. They have high expectations for speed and convenience, they consult social media for ideas and inspiration and they’ve become very comfortable making transactions on mobile. These dynamic shifts in consumer behavior are […]

Digital Media & Mobile, Media, Television

What AT&T-Time Warner decision means for advertising

June 13, 2018

Via: Ad Age

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. For the last year, the telecommunications company has been building a […]

Marketing Channels, Web Advertising

SEO Best Practices: Hashtags or Keywords?

June 12, 2018

Via: Target Marketing

With the popularity and increasing influence of social media, marketers are rushing to select or create just the right hashtags to add to their social media posts. Hashtags, although useful, are not the same as the venerable search keywords and […]

Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

6 Shortcuts to Speed Up Your Social Media Scheduling Process

June 12, 2018

Via: BufferSocial

As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this […]

Marketing Channels, Social Media Marketing

LinkedIn or Out: Customer Service Fail Is a CX Fail

June 8, 2018

Via: Target Marketing

Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not as kind to LinkedIn as it might have been. I was rather caustic at LinkedIn’s repeated efforts […]

Digital Media & Mobile, Media

Beauty Subscription Brand Ipsy Apologizes for Pride Month Video People Are Calling Transphobic

June 4, 2018

Via: Adweek

Ipsy, a Los Angeles-based beauty subscription service, is having a rocky start to pride month. The brand is at the center of a social media scandal after publishing a video on June 1 to kick off Pride Month. The video, […]

Marketing Technologies, Other technologies

4 Top SEO Areas to Measure

May 31, 2018

Via: Target Marketing

Top SEO indications of marketing success range from site traffic to revenue generation. The details can help marketers decide what to do in the “4 Key Areas You Should Measure for SEO.” That article in Search Engine Journal on Tuesday […]

Big Data, Content Marketing, Customer Data, Marketing Technologies

Building a Better Brand Through Data-Driven Social Visuals

May 31, 2018

Via: Adweek

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful statistics can help provide the necessary context to inspire action and change. These particular stats were shared […]

Marketing Channels, Social Media Marketing

4 Influencer Marketing Tips to Get CMOs Started

May 29, 2018

Via: Target Marketing

Getting started in influencer marketing interests CMOs, but scares them, too. So here are four easy influencer marketing tips to get started in the social media milieu. CMOs know influencer marketing is mostly a branding tool that eMarketer predicts will […]

Advertising Technology

3 Ways to Use Experiential Marketing to Deepen the Impact of Social Media

May 22, 2018

Via: Adweek

In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don’t tell the whole story. It’s true […]