Marketing Technologies, Mobile Marketing
February 28, 2024
Via: Search Engine LandYouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]
February 27, 2024
Via: Camila MendesWe’re slowly seeing the migration from the Internet age to the Social Media age, with increasing reliance on platforms like TikTok, Facebook, and Instagram as the primary information source for Gen Z consumers. Thanks to content creators spanning the full […]
Advertising Technology, Mobile Marketing
February 23, 2024
Via: Martech ZoneThe average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]
Marketing Channels, Social Media Marketing
February 22, 2024
Via: Search Engine LandInstagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]
Marketing Channels, Social Media Marketing
February 21, 2024
Via: Search Engine LandInstagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]
Marketing Channels, Social Media Marketing
February 20, 2024
Via: Search Engine LandYouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]
Marketing Channels, Social Media Marketing
February 19, 2024
Via: Search Engine LandFour in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]
Content & SEO, Marketing Channels
February 16, 2024
Via: EntrepreneurMany entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential […]
Marketing Channels, Web Advertising
February 16, 2024
Via: EntrepreneurMarketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]
Marketing Channels, Social Media Marketing
February 15, 2024
Via: Search Engine LandMeta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to […]
February 15, 2024
Via: Search Engine JournalPaid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and […]
Marketing Channels, Social Media Marketing
February 9, 2024
Via: Search Engine LandThe debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to […]
February 8, 2024
Via: Search Engine LandYouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that […]
Marketing Channels, Web Advertising
February 8, 2024
Via: Search Engine LandOne of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” […]
February 7, 2024
Via: Search Engine JournalYouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual […]
Marketing Channels, Social Media Marketing
February 6, 2024
Via: Search Engine JournalMeta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, making distinguishing human-made and AI-created content harder. “As the difference […]
Marketing Channels, Social Media Marketing
February 6, 2024
Via: Search Engine JournalLinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to expand their networks. The new features use AI to streamline […]
Marketing Channels, Social Media Marketing
February 5, 2024
Via: Search Engine JournalThe landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad […]
Marketing Channels, Web Advertising
February 1, 2024
Via: Search Engine LandThe language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there are also difficulties to tackle, such as figuring out which existing domain […]
Marketing Channels, Social Media Marketing
February 1, 2024
Via: Search Engine LandLinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking […]