The landscape of social media constantly changes, along with the functionality of individual platforms.
Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular.
And as I look at the myriad of new platforms that have come out in the past year I wonder if I’ll be creating brand accounts for any of them in the near future.
Change is omnipresent in the industry – social media managers are always learning how to use new platforms, digital tools, and technologies.
