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YouTube expands Content Takeovers to offer exclusive advertising on more inventory

February 8, 2024


YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as:

  • Entire creator channels.
  • Custom lineups.
  • Playlists.
  • Specific videos.

What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. This solution allows brands to effectively wrap content, whether it’s entire channels or specific videos, ensuring that when viewers engage with that inventory, they are exclusively presented with ads from the chosen brand, giving that business 100% share of voice (SOV).

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