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How SEO grows brands: The science behind the service

February 8, 2024

There is too much misinformation about how SEO works.

And this doesn’t help to increase investment in our industry.

In this article, we’re going to clear it all up.

You’ll learn exactly why and how SEO supports brand growth, sales, and leads.

Let’s dive in.

How brands grow Marketing research has made it clear how brands grow.

They grow by acquiring new and light buyers.

(Light buyers are consumers who make occasional or infrequent purchases of a particular product or service. They may not be as committed or loyal to a particular brand or product category.)

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