LinkedIn is simplifying action tracking with a new tool called Website Actions.
This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website.
Why we care. It’s now easier to track and attribute website activity because there is no need for complex coding knowledge. This simplification allows for the straightforward creation of ad audiences, improving campaign optimization and boosting conversions.
