Dealing with social media trolls? Wondering what to do when the comments on your brand posts get hijacked or spiral out of control? Update your Social Media Community Management Guardrails!
While having a guidelines document is essential when it comes to marketing best practices, your brand’s social media moderation resource is only valuable if it’s both up-to-date and comprehensive. When done correctly, it should be both quick and easy for your social media manager(s) to know exactly what to do when social media hot topics infiltrate into your brands’ owned channels.