The debate around whether TikTok should be considered a search engine continues to divide the SEO community.
But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information.
So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities.
Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.
