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What does 2023 hold for mobile and app marketing?

December 23, 2022

ironSource, now part of Unity Technologies

Gamification, Not Just a Buzzword

Who doesn’t like being rewarded for doing something? Especially something they are already doing. Rewarded lifestyle apps (Walking, Meditating, Fitness, Drinking Water) have seen an uptick in engagement. Apps like Sweatcoin, WeWard and CashWalk, offer users rewarded video ads, which entice them to walk, earn coins and redeem them for Amazon vouchers.

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