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eCommerce app marketers are spending more to acquire users while installs stall

September 30, 2022

The Covid-19 pandemic heralded the era of online purchasing and app retail. However, as shoppers returned to normal life, mCommerce has slowed a little.

Building on the mobile-first experience, a growing number of eCommerce marketers are looking to navigate a market that’s facing economic downturn, privacy changes and data restrictions.

In 2022 eCommerce app marketers spent $61 billion to acquire new users, according to a report from AppsFlyer, representing 50% in spending.

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