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Intrinsic in-game ads are least distracting app adverts

November 1, 2022

Around one in three gamers say adverts negatively impact their gaming experience. But it doesn’t have to be that way. Often the ad is not to blame but instead, it’s the ad type that disrupts gameplay.

Intrinsic or native in-game adverts are the least distracting types of ads, according to a brand new survey by mobile app ad specialist Frameplay. Based on the answers of 1,200 mobile gamers, the survey reveals user preferences for ads during gameplay. But why do intrinsic ads come out on top?

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