Is mobile that important in search? Does it matter whether your site is mobile-friendly?
Mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop era.
At one time, it made no difference to Google whether a site was compatible with mobile devices. Mobile-friendliness was considered a nice-to-have feature but not a necessity.
Mobile search grew as smartphones and tablets became more ubiquitous, causing Google to reconsider its evaluation of mobile-friendliness as a ranking factor.
